We're Protected! Now, Let's Go Find Some Ice!
Fresh off the Cirrus homepage. Let's take off into some icing, we're legal now!
Low clouds, snow, ice, how cool is that?!
(I'm being sarcastic, of course. Shame on you Cirrus for this kind of advertising.)
http://www.loop.aero/Images/Uploads/CirrusFIKI450.jpg
Think twice before you take off into ice, as Cirrus appears to invite you to do so. Read this and this. Both aircraft in these fatal accidents were equipped with the very similar TKS ice protection system as advertised above.
Oh, this too.

Please point out the place in the ad where it says that flying into ice is a good idea...or even ok.
They've expanded the capability of their aircraft. How would you propose that they market that capability?
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Certainly,
The photograph shows the Cirrus poised for flight into inferred IMC conditions with snow and known ice. It's a blatant inference that with "KNOWN ICE PROTECTION", now you are able to takeoff into icing, where before you could not. That Cirrus advertises this “expanded capability”, as you put it, to takeoff into known ice means it's good.
If the ad positioned the aircraft in flight, where the pilot was able to safely navigate to improved options thereby ensuring the safe outcome of a flight, by all means, I'd have no problem with it.
Thanks for the comment.
-Steve
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